The Challenge
Entering the marketplace for Medical Products is a daunting but rewarding prospect.
Making the most of the opportunities takes significant effort, expertise and time.
These are commodities that many companies are in short supply of, particularly in the phase of initial start up and expansion.
Therefore it makes sense to acquire the services of someone, like the principal George Sampson, who:
- Has experience of building companies with associated fundraising
- Has exhibited strong team building and leadership skills.
- Understands the Customers within the market.
- Has long experience and success in marketing and selling to that market.
- Can advise on the best channel to market in order to achieve strategic and market share objectives.
- Is able to act at a strategic and detailed level.
- Understands the Regulatory and Reimbursement implications and requirements.
- Has French and German language skills.
- Is available on whole or part time contract.
- And lastly, and perhaps most importantly, has the ability to carry out the necessary actions for you.
The Skills
George Sampson and his Associates have many years experience in a broad range of Hospital and Community products and services.
- Market Analysis and Planning.
- Market Research.
- Product Strategies and Tactics.
- Research Grant submissions
- Center of Excellence management.
- Product Trials.
- Regulatory approval support.
- Distributor selection and management.
- Product launches.
- Reimbursement strategy building.
- Competitor Review.
- Commercial organization review and development.
- Customer Service and Technical Service establishment.
- Additional Resources.
Biography
George Sampson has over 40 years experience in the Medical products segment of Healthcare
The majority of this has been in Corporations such as American Hospital Supply, Baxter Healthcare, Draeger and Stryker.
He has also participated in the construction of commercial organizations in newer ventures – The Urotech Division of Biocompatibles International, Tissuemed, SIRTeX Medical and Parafricta.
The majority of products have been within Hospital Products and Services, including products used in Surgery - Urology, Cardiovascular, Orthopaedics, General; Critical Care; Clinical Nutrition; Oncology and Community Medicine. Types of product have ranged from single-use to high cost capital equipment.
Rising through the ranks from salesman to UK General Manager; Global responsibility for Marketing & Sales and CEO in a number of start-ups, he has honed his skills in managing products, people and strategies. It has also included fund-raising from Angels through to VCs and research grant successful submissions.
An essential element of this has been the relationships George has built with key medical customers, purchasers, administrators, regulatory and reimbursement personnel, distributors, corporate/corporate suppliers, Board members and shareholders
Case Studies
Project Examples
- CEO of a start-up - Taking the company from concept to commercial products with activities including regulatory, manufacturing, fund raising and international partnerships. Products listed in NHS reimbursement system, revenue generating and recently completed a NICE Medical Technology Evaluation programme. Export sales also commenced.
- Delivery of Marketing and Commercial strategies to a start-up company developing innovative capital equipment used in radiotherapy for cancer.
Involved in discussions and selection of potential channels to market and recruitment of necessary specialist marketing staff. - Market assessment and planning for a multi-national company with equipment targeted at the surgical market for use in autologous blood collection and reinfusion.
- Interim management of an unwanted subsidiary in the Urology segment.
Involved in the preparation of the prospectus, discussions with potential purchasers, due diligence process and negotiations for sale. - Assessment of potential partners and channel distributors for a high-tech invasive procedure used in liver cancer therapy.
Associates
George Sampson works in collaboration with a number of Associate Consultants; independent professionals with specific expertise in medical affairs, regulatory affairs, clinical research, product development, market research, statistics, strategic marketing, product reimbursement and pricing. Their expertise is in the European and the USA markets, as well as other export markets.
Other relationships exist with experienced Key Opinion Leaders & Centres in Clinical Research and Fund Raising channels.